The Buffalo Bills' video production team took home three New York Emmys this year. The 68 th Annual NY Emmy Awards will be presented on October 11.

Winner: Bills QB Josh Allen Designs Cleats with Kids from Oishei Children's Hospital for My Cause My Cleats (Short Form Content)

Go behind the scenes with Buffalo Bills quarterback Josh Allen as he teams up with Blake and Bella, two patients from Oishei Children's Hospital to design his game day cleats for My Cause My Cleats using AWS genAI. This intimate portrait captures the heartfelt collaboration and genuine bond between Josh and the children, as they blend creativity and compassion to create a symbol of hope and inspiration. The piece showcases not only the innovative design process but also the profound connection that fuels Josh's co

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