Rack Room Shoes is building on its strategic growth plan with the opening of seven new “lighthouse concept stores” across the country.

The Charlotte, N.C.-based retailer noted that the new locations aim to “reimagine and enhance the shopping experience for the entire family.”

Highlights of the store design concept include and improved shopping experience with better visual navigation and eye-catching elements throughout the store. The company noted that its latest generation of stores improve the wayfinding of its athletic assortment and enhances the presentation of key brands and seasonal assortments.

The stores also include upgraded service elements, including community seating and integrated modern technologies in several locations, the retailer added.

Molly Hartney, chief market

See Full Page