Memorial Day weekend is a sacred tradition in American motorsport, highlighted by the 600-mile endurance test of the Coca-Cola 600 and the Indianapolis 500. In 2025, the Coke 600 averaged 2.72 million viewers on Amazon Prime Video. This shift to streaming garnered a younger audience, with an average age of 55.8 years, over six years younger than the traditional TV NASCAR audience. Despite this, the event experienced a 12.34% decline in viewership compared to previous years.

Meanwhile, the clash between F1 and NASCAR schedules has also sparked debates among fans and officials. For instance, in 2012, the U.S. Grand Prix in Austin coincided with NASCAR’s season finale in Florida, leading to concerns about fan attendance and viewership. Such instances highlighted the complexities of schedulin

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