Tech billionaire Elon Musk has rejected calls for national unity and has instead embraced increasingly inflammatory rhetoric in the days since conservative activist Charlie Kirk was killed .

Musk, the CEO of Tesla and SpaceX, has told his millions of online followers five times since Kirk’s death that they need to “fight or die” in what he describes as a deepening cultural and political conflict, even as most elected officials across the country have called for calm.

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In addition to calling on his followers to fight, Musk has demanded the imprisonment of rapper Bobby Vylan for insulting Kirk after his death, called upon fellow tech executives to deplatform or fire other critics of Kirk and accused the media

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