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Former NFL star Shawne Merriman is no stranger to bringing innovation to Lights Out Xtreme Fighting in hopes of standing out from other organizations in the U.S.

On Saturday, Merriman is set to introduce a “game-changer” to the world of mixed martial arts and combat sports. He told Fox News Digital that fans who watch Lights Out Xtreme Fighting 27 on Lights Out Sports TV will see a different way advertisements are displayed.

“We’re doing our first commercial use of AI virtual sponsorship,” Merriman said. “People watching at home on Lights Out Sports TV will see ads change every fight. This is something that we’ve been working on for a long time. We’ve been working behind the scenes for six months and now we’re bringing it to commercial use.

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