Micro-drama revenues in China are set to surpass the country’s domestic box office this year, according to a report by Media Partners Asia ( MPA ).

The report focuses on the global serialized short-form drama economy, which also found that revenues in China for micro-dramas have climbed from $0.5B in 2021 to $7B in 2024, and are expected to exceed $16.2B by 2030, with a 11.5% compound annual growth rate (CAGR).

By 2030, advertising will contribute 56% of revenues, with subscriptions at 39% and commerce at 5%.

Outside of China, the global micro-drama market generated $1.4B in 2024 and is forecast to reach $9.5B by 2030, with a 28.4% CAGR.

Revenue mix globally will remain subscription or in-app purchase-led at 74%, but advertising will rise to 25% and commerce to 1% by 2030.

In Chi

See Full Page