Talk of an NBA style league in Europe has been bubbling for months and it is now edging closer to reality, with league bosses, big clubs and national bodies all in talks. NBA commissioner Adam Silver and his team have been meeting with European heavyweights and local officials to test the idea and to scope commercial appetite. And FIBA Europe has been part of the conversation. ASVEL owner Tony Parker has been one of the loudest champions of a joint approach and while visiting China he said that “if the EuroLeague, the NBA, and FIBA can find a way to work together to build a strong league. That will be amazing for European basketball”. His voice matters because he sits inside the EuroLeague world and courts NBA partners.

The rationale is straightforward and the targets are obvious: Europ

See Full Page