Mark your calendars! Amazon October Prime Day 2025—one of retailer's biggest sales events of the year—is returning on Oct. 7 and 8, 2025 , and it's your best chance to stock up on beauty , fashion, home and tech must-haves for way less ahead of Black Friday. But just so you know, you'll need to be signed up as a Prime member to snag all the best savings (so you might want to start your free 30-day trial sooner rather than later).

And while you technically only have two days to shop the official event, also known as Prime Big Deal Days, tons of brands took note of the upcoming sale and marked down some seriously good items early, so you can get a head start on shopping (and saving). This comfy sweater set (was $50, now from $40) and these editor-approved eye masks (w

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