A mid the hustle of midtown Manhattan on Wednesday 11 May 2022, James Cromwell walked into Starbucks, glued his hand to a counter and complained about the surcharges on vegan milks. “When will you stop raking in huge profits while customers, animals and the environment suffer?” Cromwell boomed as fellow activists streamed the protest online .

But the insouciant patrons of Starbucks paid little heed. Perhaps they didn’t realise they were in the company of the tallest person ever nominated for an acting Oscar, deliverer of one of the best speeches in Succession , and the only actor to utter the words “star trek” in a Star Trek production. Police arrived to shut down the store.

“No one listened to me,” Cromwell muses three years later. “They would come in, hear me at the top of my lung

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