The 2025 NASCAR season has reignited a longstanding debate about the sport’s growth trajectory. While television ratings remain steady, averaging 3.07 million viewers for Cup Series races on FOX and FS1, attendance and the in-person fan experience continue to lag behind other major American sports. Drivers and executives have voiced growing concerns about this trend. Last fall, Joey Logano warned, “We can’t rely on the same fans forever. We have to keep giving them reasons to show up.”

This sentiment highlights the increasing pressure on NASCAR to evolve its business model. Adding to the conversation, Brad Keselowski — RFK Racing co-owner and active driver—has delivered a pointed critique and outlined a precise plan of action ahead of the playoffs and championship.

Since its d

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