Children using Roblox have access to social media apps buried inside games, sparking warnings the popular online platform is dangerous, and should be swept up in the federal government’s crackdown.

As Australia’s world-first social media ban looms, experts warn gaming platforms such as Roblox have found a loophole, creating potentially thousands of clones of popular social media apps that exist unmoderated within their internal universe.

National eSafety Commissioner Julie Inman Grant said Roblox was “morphing into something more than online gaming” and she “worries about these features a lot”.

Cybersafety expert and former police officer Susan McLean said in-game social media “normalises and glamorises social media platforms”.

“You are playing a game, but within this game you have a

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