We all know AI is eating the internet, with bots scraping sites for content and not giving anything in return. This, of course, is the impetus behind the many lawsuits that are playing out between media companies and the big AI labs, but in the here and now, the question remains what to do about those bots.

Blocking them is an option, but how effective is it? And what types of content are most at risk of being scraped and substituted by AI answers? And can you actually get AI bots to pay up?

A good place to start finding answers is the most recent State of the Bots report from AI startup TollBit. For publishers that are feeling the heat of AI, it attaches real numbers to the presence of AI in the media ecosystem and how quickly it’s growing. And while the rise of AI bots is a worrisome t

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