Alex Pfeiffer — the White House's principal deputy communications director, and a key voice in the West Wing — is joining Watchtower Strategy, a rising public affairs firm in President Trump's Washington, as a managing director specializing in strategy and crisis communications.

Why it matters: Pfeiffer is one of the most senior officials to leave the administration, which has had little Year 1 turnover — and is a veritable Rock of Gibraltar compared with Trump I.

Pfeiffer, 29, quietly departed in early September after three years with the Trump operation — starting with the MAGA Inc. super PAC in 2022. • Pfeiffer joined the Trump campaign in West Palm Beach, Florida, in August, then moved into the White House on Inauguration Day. Pfeiffer earlier worked for Tucker Carlson at Fox News.

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