Health Canada has launched its third legislative review of the Tobacco and Vaping Products Act (TVPA), which is the perfect opportunity to rethink the country’s failing approach to nicotine regulation.

The goal of the TVPA is to curb tobacco use and protect youth from nicotine addiction, but this approach is not working. The percentage of Canadians still smoking cigarettes was 11.4 per cent in 2023. The rate is declining slowly, far behind Sweden, which is at five per cent as a result of embracing harm reduction tools like snus and nicotine pouches, shown to be 95 per cent and 99 per cent less harmful than cigarettes, respectively. Rather than increase taxes on or outright prohibit harm reduction tools, Health Canada should be suggesting amendments to the TVPA to encourage their u

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