NASCAR put on a thrilling race last Saturday. Featuring 36 lead changes and tires that ferociously peeled off, the Bass Pro Shops Night race was a treat for fans. From race winner Christopher Bell to 39th-place finisher Josh Berry, the challenges were multifold. Dealing with new strategies, scrambling for grip, and avoiding clashes made the race a spectacle to watch. Yet while 80.6% of fans voted positively for the race, the same stat was not visible on TV.

As part of NASCAR’s NBC Sports stretch, USA Network covered the Bristol race. The media partner features a star-studded crew, ranging from Leigh Diffey with his charismatic voice to Jeff Burton with his meticulous insights. Despite their presence, the Bristol affair did not register a lot of views.

A tale of falling numbers for NASCAR

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