By Rory Carroll

LOS ANGELES (Reuters) -The 2028 Los Angeles Olympics is drawing strong interest from major brands and remains on track to meet its sponsorship goals, John Slusher, CEO of U.S. Olympic and Paralympic Properties (USOPP), told Reuters.

Starbucks on Tuesday became the official coffee partner of the Games, making it the fourth founding partner alongside automaker Honda, media and technology company Comcast and Delta Air Lines.

USOPP is the entity charged with marketing and selling commercial assets for the 2028 Games and rights to Team USA through 2028.

“People now realize that this is going to be the biggest sporting event in the history of the world,” Slusher told Reuters this week.

“We’re going to sell every category, so they can either be in or their competitor will be.

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