As the new season of The Morning Show progresses, something becomes very clear: Few of the episodes—at least, of the eight that critics received in advance—are actually concerned with, or even set in, the eponymous breakfast news program. There are still a few big on-air moments, like the show’s breaking news coverage of a potential plane crash, but for the most part The Morning Show has moved on from the behind-the-scenes politics of morning TV and the drama between its artificially sunny personalities. As the series has unfolded, its ambitions and scope have widened, and, now in its fourth season, it’s firmly aiming its sights at the media industry and corporate world more broadly. It wants to explore big, important questions, such as what new technologies like A.I. mean for inform
The Morning Show Season 4: The Apple TV+ series is failing to meet the moment.

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