The new Cadillac F1 team on Wednesday announced a multi-year partnership with Jim Beam that makes the American bourbon distiller its official spirits partner.

“This partnership brings together two icons of American heritage to create something truly special,” said Dan Towriss, CEO of TWG Motorsports, the ownership group of Cadillac F1. “Formula 1 is a global stage, and we want to take our fans on this journey with us every step of the way.

“Our vision goes beyond racing – we’re building a team that lives where sport, technology, and culture collide. With Jim Beam joining our family of partners, the momentum behind this project grows stronger every day as we gear up for our debut next year.”

The deal follows a June announcement in which Tommy Hilfiger, an American fashion brand, was name

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