Eyeshadow has officially returned to the spotlight at New York Fashion Week, signaling the end of the minimalist bare-lid era and the start of a new wave of bold, shimmery, and smoky looks.

Major beauty brands and artists are fueling the comeback with fresh eyeshadow palette and cream shadow launches.

We even saw it on runways, from glittery and frosted pastels to muted tones and smokey eyes, reflecting broader fall 2025 trends.

For the first time in a while , I can report that models are wearing eyeshadow during New York Fashion Week. Yup: Eyeshadow is back.

Eye makeup trends have been on hiatus for the last few years, as far as the fashion world is concerned. I waited around backstage at dozens of shows, wondering where the heck all the eyeshadow went. Eyeshadow palettes are stuf

See Full Page