Cracker Barrel will report its quarterly earnings on Wednesday, giving investors and customers alike a sense of whether the chain is still paying the price for its failed $700 million rebrand fiasco.

In August, the brand unveiled its new logo, which dropped the illustration of a man – "Uncle Hershel" – resting his arm on top of a wooden barrel, a folksy image that has embodied the brand's Southern hospitality for the last 56 years. Some interpreted the change as an appeal to the woke movement.

The logo change sparked a backlash that wiped over $140 million off the chain’s market value at the height of the crisis as customer outrage and investor unease fueled what became the steepest losing streak in months. Shares are down over 7% year-to-date.

President Donald Trump even weighed in

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