Francesca Bellettini is officially Gucci’s president new chief executive officer, tasked with turning around the troubled Italian fashion house amid a morose climate for luxury players.

The announcement from Kering after the close of trading on the Paris bourse Monday confirms a WWD report Sunday that Bellettini, one of the French luxury group’s most visible and accomplished executives, would be entrusted with fixing its biggest and most crucial brand.

It’s the first major move by Kering ’s new CEO, Luca de Meo , who officially started on Monday after a long career in the automotive industry, most recently turning around France’s Renault Group.

“At this pivotal moment, I intend to build a leaner and clearer organization in which the best talent drive our houses forward,” de Meo

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