As inflation continues to simmer and economic uncertainty rattles consumers , Starbucks CEO Brian Niccol says he has the solution to ensuring the coffee chain doesn’t suffer from customers pulling back on their $6 or $7 lattes.

Niccol said during the Fast Company Innovation Festival on Tuesday he does not believe a rocky economic landscape will offset Starbucks’ gains because of his company’s “commitment to craft and quality” and “great customer experience.”

The Starbucks CEO recently passed the one-year mark of his tenure helming the coffee giant and the anniversary of his “ Back to Starbucks ” plan meant to return the company to its roots as a cozy “third space” where customers can leisurely sip their beverages.

At the core of Niccol’s vision is not just rebuilding a desire am

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