Andy Jassy’s crusade against Amazon’s bureaucracy led to 1,500 tip line complaints and 450 process changes

Amazon CEO Andy Jassy wants his company to be the “world’s largest startup,” and he’s turning to employees to help slash the red tape that’s holding it back.

Speaking at Amazon’s conference for third-party sellers this week, Jassy noted the e-commerce giant set up a “no bureaucracy email alias” for employees to report slow processes and needless rules. In the past year, the de facto tip-line received more than 1,500 reports, Jassy said, according to remarks at Amazon’s annual conference for third-party sellers in Seattle reported by CNBC , and he said the company has changed about 455 processes thanks to the effort.

Near the end of the Jeff Bezos era, Amazon expanded its operations in increasingly varied product categories such as healthcare and physical retail, with an increasingly