Does America need another performing rights organization? Hayden Bower thinks so.

Bower, who leads AllTrack, the industry’s newest PRO as of 2017, says he was inspired by the rise of independent musicians making and releasing music from their bedrooms. “If you look at the marketplace in the early 2000s, ASCAP and BMI [the two leading PROs in the United States] combined had about 350,000 or so members. Today, they have 2.5 million members. Meanwhile, the U.S. population only grew 18% in that time,” Bower says. “Technology opened the floodgates.”

Bower defines this surge as the formation of a “significant middle class of professional or aspiring professional songwriters,” and he says he saw an opportunity to serve those creators’ specific needs with a PRO that manages not only performance

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