Rochas draws the curtain on its ready-to-wear collections. Interparfums, which has owned the renowned Parisian brand since 2015 and develops its fragrances, is discontinuing Rochas’s fashion line, which it brought in-house in 2023. The collections have been overseen by Italian designer Alessandro Vigilante since 2024.

The French group, a specialist in licensed fragrances, said in a press release that it intends to "refocus exclusively on its core business: the development and distribution of prestige perfumes and cosmetics."

"We are proud of the legacy we are leaving behind. I would like to thank all those who have supported us over the years, and in particular Alessandro Vigilante, who, over the past two years as artistic director, has beautifully interpreted the DNA of this historic m

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