Tejano superstar Bobby Pulido is trading the stage for the stump. On Wednesday, the Edinburg, Texas, native launched his bid for Congress, aiming to unseat Republican Rep. Monica De La Cruz, who flipped the South Texas seat in 2022, shortly after Republicans changed the district’s boundaries to favor their party.

Pulido is no ordinary challenger. The Latin Grammy winner is a titan of the Tejano music genre, known for hit songs from the 1990s, such as “Desvelado” and “Se Murió de Amor.” Thirty years after his debut album, he’s on a farewell tour across the U.S. and Mexico and says he’ll retire from music if voters send him to Washington.

“You can gerrymander the district,” Pulido said. “You can’t gerrymander Tejano culture in South Texas.”

His campaign turns what might have been a sleepy

See Full Page