The Atlantic is doubling down on live journalism.

This week marks the first time the publisher has held its flagship event, The Atlantic Festival, in New York. The 167-year-old magazine is on pace to deliver its largest revenue haul since rebranding the flagship event in 2017, according to publisher Alice McKown.

Year-over-year festival revenue grew 36% compared to 2024, with nearly 2,000 in-person attendees and more than 10,000 virtual tickets claimed, although the publisher declined to provide financial specifics. Single day passes cost $475, two-day passes are $800, and virtual attendance is free.

Events now comprise 25% of The Atlantic’s commercial revenue, with 60% of that coming from the Atlantic Festival. The event has become a central pillar of the company’s growth strategy head

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