Steal A Brainrot, Roblox's bleak meme thievery simulator, is breaking records left and right — including outside its original platform. The game is now also the largest fan-made experience in Fortnite since Epic Games released its Unreal Editor for Fortnite (UEFN) in 2023. For a brief period of time, there were more Fortnite fans hoarding and pilfering obscure Italian memes than there were people playing the battle royale mode that's made Fortnite the most popular game in the world across all platforms. So far, on Fortnite, Steal A Brainrot has amassed a high of 542,082 peak concurrent players in merely weeks. To put that into perspective, one of the biggest releases of the year is Hollow Knight: Silksong, which hit a peak of 587,150 concurrents on Steam.

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