It’s a match made in meme heaven.

LimeWire purchased the Fyre Festival brand for $245,300, the former file-sharing company announced Tuesday.

Fyre Festival’s branding was sold on eBay back in July, but the buyer remained anonymous until LimeWire issued a press release Tuesday subtitled, “What Could Possibly Go Wrong?”

“Fyre became a symbol of hype gone wrong, but it also made history ,” said Julian Zehetmayr, CEO of LimeWire. “We’re not bringing the festival back — we’re bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches.”

Both brands have been through tumultuous histories. Fyre Festival promoter Billy McFarland served four years in prison , and LimeWire was functionally shut down by a federal court in 2010.

But in

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