On the Ask Us Anything podcast, editor in chief Kaitlin Petersen taps former Trade Tales guests to answer real, confidential designer questions, offering a safe space to discuss business challenges. Have a question of your own to ask? Send an email to start the conversation.
This week, Dwayne Bergmann joins the show to answer a question from a designer whose boss recently presented her with a big milestone: the opportunity to purchase the firm. At first, the decision seemed to be a no-brainer—until she took a step back and realized she had more questions than answers.
Bergmann, whose eponymous design studio is based in Naples and Fort Myers, Florida, gives advice on how to assess the financial health of a firm that’s on the market, provides a breakdown of the two most common ty