Las Vegas just launched its latest attempt to win over tourists following its abysmal year so far for tourism. In a typical year, Las Vegas is among the top five U.S. cities that bring in the most tourism revenue, with Nevada also being the fourth most-visited state in 2024, according to both the U.S. Travel Association and the International Trade Administration . However, Sin City has lost its shine; visitor data for the first half of this year showed shortfalls in international tourism. June 2025 data from the Las Vegas Convention and Visitors Authority (LVCVA) highlights that Vegas received a little under 3.1 million visitors in June, which is an 11% drop compared to the same month last year and the steepest visitor decline outside the pandemic.

One of the most notable slumps i

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