WWE is continuing its global expansion, with company President Nick Khan announcing that a Premium Live Event will be held in Italy in “early” 2026. The news came during a discussion at the IMG x RedBird Summit, where Khan spoke about the company’s strategy of taking its biggest shows to international markets.
During the conversation, Khan touted the success WWE has found by taking its PLEs outside of the United States, noting significant increases in both attendance and viewership for these global shows. “Almost half of our Premium Live Events take place outside of the United States now. We believe WWE is a global property, we believe the results on these shows, both in terms of attendance and viewership (locally and globally) have been significant. We have seen year-over-year increases