A Cracker Barrel restaurant in Binghamton, New York, on August 23, 2025. Ted Shaffrey/AP New York —

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the coming months.

Traffic has fallen 8% since the chain initially changed its logo on August 19, the company said. If trends continue, it expects a traffic decline of 7% to 8% for the rest of the first quarter of its 2026 financial year.

The old-timey chain had recently scrapped major parts of its turnaround plan after right-wing backlash. The changes were bashed on social media, including by President Donald Trump. It dropped its minimalist logo last month, and then halted restaurant r

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