LONDON — Linda Farrow is back.

The designer who launched her eponymous label of glamorous sunglasses in the ‘70s is now the face of the brand’s Iconic collection, wearing frames inspired by her original designs.

The Linda Farrow business was revived in 2003 by her son, Simon Jablon , the creative director and chief executive officer of the brand.

In the two decades since he’s been running the company, Linda Farrow the woman has been a guiding light for the brand and remains a strong pillar of its design identity.

“When we first restarted the brand, it was about reestablishing the brand on its own two feet and thinking about what the product was. Sometimes I felt that we didn’t lean into our heritage and our storytelling, which is a fantastic story. I feel like now’s a great ti

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