A promotions team with Fort Collins’ New Belgium Brewing Co. is hitting the road this week behind the wheel of a 21-foot tanker truck made to look like a tallboy can of Voodoo Ranger Juice Force IPA, with plans for pitstops at stadiums, festivals and football tailgates in California, Colorado, Arizona and Texas.

“Juice Force is a rocket ship within our portfolio right now, and the Tanker is the perfect way to give it the attention it deserves,” Voodoo Ranger senior brand manager Michelle Robertson said in a news release. “The Juice Force Tanker Tour turns crushing beers with friends into a larger-than-life experience. Whether it’s a bar crawl, the tailgate before a game, or just catching sight of a tanker-sized tallboy barreling down the highway, it’s about serving up the wild antics Juic

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