A gigantic and familiar smile now greets all who pass by downtown Hamilton's vacant City Centre.

Local real estate agent Rob Golfi is on full display in a 30-metre-wide portrait adorning the mall's outside wall along York Boulevard.

"He's an icon," said Scott McDonald, the artist who poured hours into capturing Golfi's larger-than-life confidence.

"I thought it would be funny because he's kind of everywhere."

Golfi is known for his prolific advertising across Hamilton, including on city buses, which McDonald worked to capture in his portrait. (Samantha Beattie/CBC)

Golfi is perhaps best known for his proliferation of bus and billboard ads across the city, a blown up photo of him with his arms stretched out wide, just like in the mural.

All around the Golfi portrait are over 4,300 s

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