Meta’s New Smart Glasses Got a Subtle Name Change. It Speaks Volumes About What’s Wrong With Them

In the early days of Facebook, Mark Zuckerberg and his team famously adopted the motto “Move fast and break things.” Posters with the phrase reportedly adorned the company’s Silicon Valley headquarters, alongside other, similar sentiments like “Done is better than perfect,” and “Fail quicker.” The focus for the young company was clear: Being first was more important than getting it right first time.

As the company grew, Zuckerberg—in an interview with WIRED — started to distance himself from, or at least temper, those mantras. But with Wednesday's announcement of the Meta Ray-Ban Display smart glasses, it feels like some of that old mentality might have started to creep back in.

“Our goal is to build great-looking glasses that deliver personal superintelligence,” said Zuckerberg y