Kum & Go joins other Iowa entities that have changed their brands

With Maverik rebranding Kum & Go stores across Iowa , its quirky moniker will soon be relegated to history books.

Maverik is following a well-trod path. Here are some of the most notable entities associated with Iowa, private and public, that have adopted new names or logos over the years.

Contest establishes Hy-Vee name

What may be Iowa's most famous rebrand was the result of a contest.

Charles Hyde and Dwight Vredenburg founded what became Hy-Vee in 1930 and in 1938 incorporated 15 Iowa and Missouri grocery stores as Hyde & Vredenburg Inc. But until 1952 the company's stores operated without standard names. They were designated "'Supply Store” or “Service Store," preceded by the name of the town they served, according to the company's website .

That year the chain held a contest