Chick-fil-A in Abilene will no longer be offering the longtime military appreciation special.

An Abilene, Texas restaurant has stopped offering its military appreciation special but is looking for ideas to take its place.

Abilene is home to Dyess Air Force Base.

Brian LaCroix, restaurant operator at Chick-fil-A, said the fast food chain will no longer be offering the military appreciations special.

"Our home office has released new standards around marketing and promotional events that we're allowed to do in our community," LaCroix said in a Facebook video last week. "Sadly, with that, we are no longer able to do the military appreciations special that we have done for so long here in Abilene, Texas."

The promotion has since ended.

"I am so sorry, but we are not able to continue to to honor that," he said. "I am excited and encouraged to go back to the drawing board to figure out what are the creative ways that we can love and show care to the men, women and the families that serve this great country. Thank you for your understanding, and thank you so much for all of those who serve this amazing country."

People have commented on the social media video with ways to replace the promotion, including a pay-it-forward idea.

To see more ideas or give your own, visit the business' Facebook page at www.facebook.com/CFAAbilene.

This article originally appeared on Abilene Reporter-News: Chick-fil-A location ends military appreciation special

Reporting by Rosanna Fraire, San Angelo Standard-Times / Abilene Reporter-News

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