Betsy Holloway has spent her career demonstrating that true leadership blends strategic vision, purposeful service, and a commitment to nurturing others.

As Vice President for Advancement and Marketing at Samford University, Holloway leads all philanthropic, branding, and marketing initiatives across the institution. She oversees fundraising, corporate partnerships, charitable foundations, annual giving, and capital development, while also serving as the university’s chief marketing officer.

Her leadership has guided Samford through unprecedented growth in enrollment, fundraising, national reputation, and student engagement.

Holloway approaches every challenge with intention: “If you don’t know where you’re going, you’re never going to get there,” she says. This principle underpins her

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