Google is stepping things up in the AI agent browser wars.

The company is launching a suite of new features deeply embedding Gemini into Chrome. That starts with the announcement that Gemini in Chrome will no longer require a membership fee and will begin rolling out to both Mac and Windows users in the US starting today. It’s all part of the battle for consumer use of AI-fueled browsers, which OpenAI, Anthropic, Google, Perplexity, and other companies are all fighting to win.

Like OpenAI’s ChatGPT Agent, Google is also planning to introduce an ability for Gemini in Chrome to be able to do “tedious tasks” on your behalf in the coming months, Charmaine D’Silva, Chrome’s director of product management, said in a briefing with reporters on Wednesday. It’s designed to grocery shop for you fr

See Full Page