Kim Kardashian is cleansing her business portfolio.

The reality star and entrepreneur has officially shut down her skincare and makeup brand SKKN by Kim, marking the end of her standalone beauty venture just over three years after its 2022 debut.

The brand’s website now features a message to customers: “With deep gratitude, we share that SKKN BY KIM will be winding down operations,” it reads. “While this chapter is coming to a close, the commitment to innovation, self-care, and skin confidence that SKKN embodied will live on in new and exciting ways.”

The decision isn’t entirely surprising: Kardashian, 44, has been steadily consolidating her business interests under Skims, the clothing and shapewear juggernaut valued at $4 billion.

In March, Skims acquired both Kim’s majority stake a

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