If you'd been passing by Le Saint Denis – Rue du Faubourg Saint‑Denis – in Paris this June you’d think it was game day. Hundreds of fashion students, style writers, and hype tourists shoulder-to-shoulder, spilling into the street, with free drinks - supplied by Instagram - firmly in hand.

But this wasn’t a World Cup match. This was J.W. Anderson's Dior SS26 menswear debut. Broadcast live, in a bar, on a makeshift TV. And, the vibes were so buzzy, it made the actual front row look… tame.

When did the fashion crowd decide that this – not the front row – was the place to be?

It all kicked off when Lyas, fashion critic and TikTok native known for raw fashion takes under the handle @ly.as, didn’t get an invite to the highly anticipated SS26 Dior show. Not one to stay quiet, the social media

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