Printemps New York Embraces Art and Circularity in Fall Promotion

Printemps New York is leaning heavily into the sustainability message for fall.

The retailer’s fall initiative is titled “ Art & Circularity” and is intended to provide a platform to artists who work with upcycled materials. It’s the brainstorm of Silvano Vangi, creative and merchandising director at Printemps , who explained: “The goal of Printemps New York is to bring something different and exclusive to our clients.” Rather than just another department store, the store was designed as a “beautiful French apartment” and 30 percent of its assortment is exclusive, he said.

To illustrate this messaging, the store has been transformed into an “immersive space” filled with art and fashion centered around circularity, Vangi said. But rather than just searching out sustainable produc