Activist investor Sardar Biglari started his eighth proxy fight against Cracker Barrel, seizing on the chain’s earnings miss, stock slide, and botched $700 million rebrand to argue that CEO Julie Masino and the board have destroyed shareholder value.

Activist investor Sardar Biglari launched his eighth proxy battle at Cracker Barrel after the dining chain reported disappointing fourth-quarter earnings on Wednesday. In a filing on Thursday, Biglari, who is also the CEO of Steak n’ Shake, urged shareholders to vote against the re-election of Cracker Barrel CEO Julie Masino and railed against the chain’s management, which he deemed “worse than mediocre.”

Biglari’s latest campaign is part of a 14-year entanglement with Cracker Barrel in which he has repeatedly failed to get himself ele

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