Cracker Barrel shares slid Thursday after fourth-quarter earnings disappointed, after the restaurant chain's swift reversal of its controversial logo redesign that went viral online.

The company — based out of Lebanon, Tennessee — reported total revenue of $868 million, down 2.9% from the same quarter last year. The company also said that traffic has fallen 8% since the August rollout of its simplified, text-only logo. Shares are down over 10% this year.

On the earnings call, President and CEO Julie Masino acknowledged that Cracker Barrel had underestimated the deep connection customers feel toward the company's nostalgic imagery.

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"We want longtime fans and new guests to experience the full story o

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