It doesn’t say much for our modern world that, when presented with the cheerful, empowering origin story of a billionairess, one’s first reaction may not be to come away cheered or empowered, but to feel certain its broad trajectory, arcing upward like a big smile, is glossing over darker truths. But it doesn’t say much for “ Swiped ” either, that this overly sunny biopic of dating-app entrepreneur Whitney Wolfe, directed by Rachel Lee Goldenberg (“Unpregnant”), should provide so little substance beneath its shiny surface. Wolfe’s particular genius seems to have been for marketing. Maybe it’s appropriate that a movie about her plays like a marketing exercise: simplified, sanitized, suspect.

We meet Wolfe ( Lily James ) as she is gatecrashing some beachside tech event, anxious to pit

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