Love Your Melon began with beanies and a mission to fight childhood cancer. Now, one of its founders is bringing it all back with a bold new vision.

From a college project to a national movement that's touched a quarter million children battling cancer, Love Your Melon has always been about more than beanies.

"Ever since I sold it, I knew I wanted it back, and it just became the right time," Zachary Quinn said.

Quinn is relaunching from the ground up with an all-new LYM logo.

"We didn't buy a company back so much as we bought the brand and some inventory, new social media, new branding, new storytellers, new models, new everything," Quinn said.

For Quinn, now a married father of two, the mission hits even closer to home.

"One of the most impactful things was I was able to see now one

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