NORFOLK, VA (WTKR)- Devin Branch knows about the high school football talent that has come out of Hampton Roads. After all, he grew up here.

Branch, a Hampton graduate, watched some of the area's biggest stars when he was a kid. Now he's giving a spotlight to the next generation. Branch is a content creator, traveling all over the world and shining the spotlight on young football players.

"We started this because a lot of talent and a lot of players don't get good recognition and good media in a lot of places," he pointed out. "We said we're going to start going to the places that don't get good looks and we're going to start shining light on them."

That led to the berth of CEO Brickz, Branch's YouTube channel. He and fellow YouTuber A.J. Greene travel around the country to capture the

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