MILAN — Murphy&Nye , the Chicago-born brand rooted in sails and sailboat equipment, is continuing to chart its new course with a retail activation.

Kick-started with a rebranding last year, the label’s relaunch under chief executive officer Tommaso Rossi and creative director Chicco Barina is continuing with the debut of a long-term temporary store dubbed “Murphy&Nye Lighthouse” and installed at the Clan Upstairs retailer in Milan’s Brera district, which will be celebrated with an event during fashion week on Sept. 26.

The opening is in sync with the management’s mission of shifting the brand toward a more premium positioning and a lifestyle proposition, as well as its plans to focus more on directly operated distribution channels, both off- and online.

“We’ve noticed that in

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